Pivot Cycles

This project was done collaboratively by me and five other students in Marketing 395: Advertising and Brand development. We spent most of the semester learning how to successfully develop and market a brand. We saw first hand how many companies are thinking more creatively to advertise their products. Pivot Cycles is a mountain bike company that my class worked with during the semester. The goal was to rebrand, find a new audience, write a creative brief and much more. Below is the final copy of my groups plan for Pivot Cycles.

Disclaimer: The original PDF final of our presentation includes animations and sounds on some of our slides. Unfortunately this file was too large to upload to square space, so above you are looking at images of each slide. If you would like the full presentation with animation, I would be happy to email that to you!