Visual Merchandising Project
Coffee House Graphics
Coffee House App
Coffee House Logo
Coffee House Homepage
Mock Movie Poster
Mock Magazine
This was a mock magazine cover and two page spread I created using Indesign for my Digital Graphic Design class. The story is one I actually wrote and I used inspiration from it to create a cover and layout for the magazine.
Forever 21 Social Strategy
This project was a social media strategy I created for Forever 21. The purpose was to identify why the brand was preforming badly and come up with new ideas for them to succeed.
Forever 21 Analysis
This was a presentation I made to summarize a 14 page report on Forever 21. I did background research on the company, identified their weaknesses, gave suggestions for how to improve the company, created a social media campaign and more.
Listen up
This is a podcast I created my freshman year for my multimedia class. The goal was to learn how to create, record, edit and publish your own podcast. I talked about spring trends with a lifestyle and fashion blogger at Arizona State.
Mock Instagram Posts
More Designs
Digital Audiences Lab
What is it?
The Digital Audiences Lab is a professional program at the Walter Cronkite School of Journalism and Mass Communications. Every student in the school is required to take a program to graduate. You first must apply and be accepted into the program. It is set up internship style, 9 am to 5 pm a few days a week. I took the lab Spring semester of my sophomore year and did two days a week. I am planning on taking the Public Relations Lab my senior year.
What do you do?
The lab is split up into four teams and you rotate through each team during the semester. The teams are creative, social media, SEO and paid media. We also worked with real clients a few being, Arizona PBS and Global Sport Matters. We would have bi-weekly meetings with clients and take down notes of what their goals were. We would then get to work completing daily tasks. Once we completed their monthly goals we wrote up monthly reports to send out. These included things like overall performance, loss or gain in following, website data, money spent on ads, and social media engagement. We ourselves also completed three evaluations to ensure our skills were improving. The slideshow below shows some of the things I did in the lab.
Why did you take it?
I took this professional program because I believe digital audiences is an important concept that not many people know about. Many companies consist of older workers who didn’t grow up in this generation of social media and digital marketing. This lab taught me how to successfully market to different audiences on social media. I also learned lots of backends tools like tracking performance rates, cost per click, media following, and interaction on posts. I think this lab taught me useful information that many people don’t understand. Working with real clients and real deadlines is also preparing me well for my future.
